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What you've been up against:
mentally:
a lifetime of stale information on which you formed unhealthy habits
an estimated 4,000 commercial messages invading your space everyday
Health Headlines - a weekly load of contradictory news you can't use
brain freeze - electrical short out from tiring attempts to short out conflicting information, old and new results: no decision made, no action taken, except maybe some aspirin
physically:
Sudden reduction in combustible input (going on a diet) puts your body in Famine Mode, so it tries to store fat, not burn it. Your metabolism goes down, your attempt to start an exercise program gets overridden by a survival instinct to conserve energy. Add to this the fact that almost every beverage other than water might contain water, but also contains enough diuretics to create chronic dehydration, making movement uncomfortable if not painful. No amount of superficial argument (mind over matter, determination, discipline, will power, self-control) can over rule the basic, deep message your body sends that what you are doing is bad for you, so stop it.
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